Bedouin Event — Somabay
An immersive production bringing custom architecture, color and entertainment together.
OUR WORK
WORK THATSPEAKS FOR ITSELF.
From brand launches and immersive environments to private celebrations and large-scale production, every Trade Magnet project begins with a different challenge.
Here is what happened when the ideas became real.
Corporate Events
BRANDS, BROUGHT TO LIFE.
Corporate events allow brands to move beyond communication and become environments people can physically experience.
Our work spans launches, entertainment, branded destinations, fashion experiences and large-scale corporate productions.
Bedouin — Solare, Ras El Hekma
A large-scale event environment developed around sculptural structures, lighting and visual identity.
Burlesque
Cairo Design Week — Aisha Fahmy Palace
A contemporary installation presented within one of Cairo's distinctive cultural spaces.
City Gate Event
Fashion Show
IQOS Event — Mohamed Ali Royal Palace
An immersive branded experience combining environment, lighting and custom production inside a historic setting.
IQOS × Talaia — Downtown Cairo
A high-energy branded environment shaped around color, light and spatial experience.
IQOS — Kiki's Beach
A nighttime branded environment combining custom installations, illumination and event experience.
Kiki's Heneish — Hacienda Heneish
A beachside entertainment environment created through custom stage and scenic production.
Lamborghini Egypt Launch
A launch environment created around one of the world's most recognizable automotive brands.
Mayan Warrior — El Gouna
Paradise Event
New Year's Eve 2026 — Marina Somabay
A fully themed New Year's Eve experience built around immersive set design and production.
New Year's Eve 2025 — Marina Somabay
Branding & Production
IDEAS YOU CANACTUALLY WALK INTO.
Some brand ideas live on a screen.
Others deserve to occupy a space.
Our branding and production projects turn identities into physical touchpoints through booths, displays, outdoor structures, custom installations and branded environments.
Cyshield Booth — FDC Summit
THE NEXT PROJECTIS STILL A BLANK SPACE.
- A venue.
- A launch.
- A celebration.
- A brand.
Whatever the starting point, let’s see what it can become.
Start Your Project
Social Events
CREATED FOR THE PEOPLEINSIDE THE MOMENT.
A personal event should never feel like someone else’s.
Our social work is built around individual stories, spaces and creative directions — creating celebrations that feel distinctive from the first impression to the final detail.
Colombian-Themed Wedding — Cairo
Cairo
Wedding — Four Seasons, Sharm El Sheikh
Sharm El Sheikh
Wedding — GCCC, El Gouna
El Gouna
Wedding — Garana Farm
Garana Farm
Wedding — Kundalini, Grand Pyramids
Kundalini, Grand Pyramids
Wedding — October Hills
October Hills
Wedding — October Hills 2025
Wedding — Somabay
Somabay
Weddings Photo Gallery
2026
Weddings Gallery